Lifetime Achievement Award


The Lifetime Achievement Award honors an individual who has made a significant contribution to the game and the industry of golf, and has been presented only to the industry's most respected figures.


Annika Sorenstam
2016 Lifetime Achievement Award Recipient


Annika Sorenstam's achievements as a player, business woman, role model, leader and philanthropist have solidified her as one of golf’s greatest ambassadors. This year, the HSBC Golf Business Forum is proud to honor her with the Lifetime Achievement Award.



Innovation Award


Great innovation deserves great recognition, and the Forum provides the industry the opportunity to recognize the great talent that is driving the game forward.

Presenting to you the 5 shortlisted entries for the Innovation Award 2016...


Nextgengolf is the leading entity supporting 18-34-year-old golf in the US, running events and providing a platform for young adults to compete, engage, and develop as golfers. 

Nextgengolf primarily supports young adult golf consumers, but also includes innovation (education) for the modern PGA Professional, Golf Course Owner, college golf coaches and students/families of high school golfers looking to play golf in college.


A "true" aeriation machine. The air2g2 machine injects air up to twelve inches (30.48 cm) to the soil. "air" as the original definition of aeration states; to inject or infuse air into the soil. This is accomplished with minimal surface disruption and in fact the surface is immediately playable. 

Who benefits? The air2g2 will benefit every turf manager in the world!


Pacesetter Technology has launched the golf industry’s first engagement technology platform which values name recognition at its core, to dramatically improve and personalize the member experience. 

It starts by partnering with the club to develop a truly custom mobile app for their members, powered with our software for unique and compelling experiences that include: 

  • Member name recognition before the player arrives on property
  • On-demand food and beverage from anywhere on the golf course
  • One touch valet car request
  • Instant member feedback
  • Member and staff photo directory
  • Course information 

Every golfer is used to seeing the ProTracer on TV and fact is that every golfer wants to be somewhat like their heroes - the shot tracer app allows everyday golfers to do this.

Using just your mobile phone and the Shot Tracer app you can record a shot and trace the golf ball from start until the end in that swing video without using radar or any other external hardware.


Designed specifically for the 2016 Ryder Cup the Hazeltine Explorer took the typical course tour to the next level by providing fans an “inside the ropes” experience. 

4,300 360˚ photos were captured and built into an interactive experience providing a map navigational layout of the course, elevation graphs of each hole, along with 2016 Ryder Cup video clips and historical moments of the course.