HSBC Golf Business Forum Confirms Media Partners

London (14 November 2016) – The 2016 HSBC Golf Business Forum announced American TV broadcaster, Golf Channel, and Global Golf Post, the world’s leading weekly golf news publication, as official media partners for this year’s event at the Marriott Sawgrass Resort and Spa in Ponte Vedra Beach, Florida, from 28 November – 1 December.

With only three weeks to go until the much anticipated 13th hosting of the HSBC Golf Business Forum and historic first in the United States, the inclusion of two of the most significant golf industry media outlets in the lineup, underlines the Forum’s positioning as the industry’s premier meeting place for the game’s most influential voices, leaders, decision-makers and global innovators.

Golf Channel will play host to several key agenda items with Mike McCarley, President, Golf for NBC Sports Group, and Will McIntosh, Senior Vice President, Business & Strategy, taking part in panel sessions whilst Rich Lerner, host of Golf Central, will be on hand during the two-day event to moderate and drive meaningful conversation. Additionally, Morning Drive’s Cara Robinson and Fairways of Life’s Matt Adams will moderate panels.

The network will also cover the Forum across its news platforms, including Morning Drive, Golf Central and Golf Channel Digital, as well as Fairways of Life with Matt Adams being produced onsite.

Global Golf Post, the leading digital weekly golf news publication in the world, will support the Forum both pre-event, in its weekly publication, and at the conference with Founder & Publisher Jim Nugent joining the ‘Technology and Innovation’ discussion panel. 

Joining them as official media partners is Golfing World, CNN Living Golf, Golf Course Architecture and Golf INC. 

Commenting on the announcement Giles Morgan, Global Head of Sponsorship and Events, said, “We’re delighted to have such influential media partners on board to help us showcase our first event in America to the world. The strength of support from some of the most important media organizations from all corners of our industry underlines the event as golf’s premier meeting place and combined with the fascinating line-up of speakers, we’re excited to get going at Sawgrass in three weeks’ time” 

The announcement of media partners adds to the existing list of partners with Arnold Palmer Design the latest brand to confirm their participation along with the already announced Capillary Concrete, Colt McKenzie McNair, Golf Pay, John Deere, KPMG, John Deere, Nicklaus Design, Pacesetter, SMG Insight, Syngenta, Thomas Lyte, Troon Golf, Volvik and Visit Scotland, who are all set to make significant contributions to the agenda.

Endorsing partners the European Tour, LPGA, PGA of America, PGA Tour, R&A, and the USGA, are also engaged with their CEOs enriching the keynote speakers and panel sessions with the likes of the PGA Tour’s Tim Finchem and LPGA’s Mike Whan committed to take part.

The Allied Partnerships category, established in 2016 to capitalize on the first Forum in America, showcases the golf construction industry with the AGIF, ASGCA, CMAA, GCSAA, GCBAA and the NGCOA members all receiving incentives to attend.

Attendees of the two-day event will learn from keynote speakers; take part in thought leadership and networking sessions; and play the famous TPC Sawgrass Stadium course on 1 December. 

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