Inspiring Leaders:
Taking Risks and Stimulating Success

 

Following golf's successful return to the Olympics, the 2016 HSBC Golf Business Forum seeks to showcase initiatives that are helping the game grow around the world. We'll present case studies, best practices, and solutions from around the industry, with special attention paid to four pillars: Development, Participation, Innovation, and Corporate.

 
 
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Development

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Participation

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Innovation

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Corporate

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We also recognize industry leaders with the Lifetime Achievement and Innovation Awards. Learn more >>

 

 A Conversation with Jack Nicklaus 

We are delighted to welcome Jack Nicklaus, the 18-time Major Champion and one of today’s globally renowned golf course designers and ambassadors, to the 2016 HSBC Golf Business Forum. The legacy Nicklaus leaves as a player can be rivalled only by the legacy he is building as a thriving golf course designer, businessman, ambassador and philanthropist. 

A rare opportunity to listen to the ‘Golden Bear’ in person as he shares his views on the future of golf in the US and around the world, what new trends he is seeing…what are the major challenges he believes golf faces and what advice he has for the next generation of golf leaders. 


 an audience with Annika 

One of the most successful female golfers of all-time with 89 professional tournament victories worldwide, including 72 LPGA Tour events with ten being Major Championships. Since retiring from the game in 2008, she has been involved in various business projects, including course designs, a clothing line, as well as the creation of the ANNIKA Foundation, which hosts a global roster of tournaments for girls including the ANNIKA Intercollegiate, ANNIKA Invitational Europe and ANNIKA Invitational at Mission Hills in China. A true leader, record-breaker and trailblazer of the women’s game, she is the only female to shoot a 59 in competition and win eight ‘Player of the Year’ awards. She also competed in eight Solheim Cups and will be the Captain for team Europe in 2017. 

Annika joins the Forum to receive her Lifetime Achievement Award and to give an insight into how she achieved her success, what the future holds and why she remains as excited about golf as she was when she first started on her remarkable journey. 


 

Development Topics

 

Renovation, Restoration, & Reinvention

Jack Nicklaus and Troon Golf’s Dana Garmany will feature on the panel alongside industry experts and moderated by GCBAA, Executive Director Justin Apel to discuss in detail Renovation, Restoration, Reinvention, the buzz words engulfing the golf construction industry right now.

Why are so many golf courses looking to renovate and restore rather than embark on new designs, where are the best case studies, what does the future hold and how are developers preparing? Can existing golf courses choose not to reassess the elements of the golf course or clubhouse that have a limited lifecycle? With trends changing we look at what is essential to be competitive and appeal to the next generation of golfers and members.

 Golf’s Global Footprint. Global Golf Development update 

The National Golf Foundation (NGF) will present the findings of a specially commissioned research project, demonstrating the game’s global reach and offering a fresh perspective on global golf development. Golf courses serve as a key indicator of participation and golf-related business activity; the research will reveal insights at a high level and offer an overview of the worldwide golf landscape. 

While golf’s largest and most mature markets originated primarily through the colonisation of the British Empire, golf has now become a global game and business, with courses in 210 countries. The NGF will showcase to the HSBC Golf Business Forum audience compelling golf-related case studies, shining a light on different projects around the world and examining their varying and diverse goals. 

Why Invest in Golf? 

Golf is competing with other sports nationwide! We talk to Pacific Links International President Rudy Andersen, Troon Golf International’s Chief Operating Officer, Bruce Glasco and Paul Bush Visit Scotland’s Director of Events to examine how golf underpins their business model and generates sustainable economic growth. We discuss the financial motivations behind investment, look at how demand can be enticed and focus on the key metrics behind successful clubs. 

A Major Success – How to prepare and execute a World Class Major Golf Tournament. 

The PGA of America’s Director or Tournament’s Kerry Haigh fresh from Hazeltine will share his insights on what was learned at Hazeltine and what a developer and operator should know as they contemplate a bid to host a Major golf tournament. Moderting this session will be GCSAA CEO Rhett Evans and joining the panel will be Baltusrols Director of Grounds Mark Kuhns, Scioto County’s General Manager Greg Wolf and Rainbird’s Mohan Subramanian a distinguished panel of experts who have recently hosted the most demanding of professional golf tournaments. 

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Participation Topics

 

Golf and the Olympics:
Legacy, Learnings, & Leveraging Future Growth

The Olympics took place in Rio 2016 with golf making a welcome return for the first time since 1904. Moderated by Golf Channel's Rich Lerner our expert panel including the IGF’s Antony Scanlon, LPGA Commissioner Mike Whan and USGA CEO Mike Davis will take a look at the wide reaching effects of this historic game’s return to the Olympic stage and how a burning desire for Olympic success will influence the sport on a global level. What is the legacy for Brazil and golf globally? What did we do well in 2016 and what can we do better in 2020? How can we leverage the Olympics to grow the game? What were the challenges to build a tournament ready golf course in a new golf market like Brazil? How will Japan need to adapt in 2020? Are just some of the questions our feature panel will discuss, answer and share their learnings from this game changing moment. 

Anyone’s Game…A focus on Growing Participation Levels 

For too long the industry has been talking about declining participation levels. We now look at the leaders within the industry that are addressing the problem head on, putting best practices and innovation in place to grow participation levels and make golf more accessible. What if the problem with golf is not that it costs too much, is too difficult, takes too long; what if the solutions are not bigger holes, less holes or discounting? What if it there is a far more simple answer? The Golf Channel’s Matt Adams talks to World Golf Foundation CEO Steve Mona, David Leadbetter and Orr Lake Golf Club’s Jason Harris who has a compelling story to tell. 

Syngenta present: ‘Opening Up the World of Golf’ – The Economic Value of Increased Female Participation in Golf 

What’s the potential value of the female dollar to the global golf industry? How can we attract more women to the game and what do current and prospective players actually want? Find out the results of a new, in-depth study of 14,000 golfers and non-golfers worldwide and hear from business leaders on how women could be the secret to unlocking golf’s potential growth and long-term sustainability. LPGA’s Chief Commercial Officer Jon Podany will join Syngenta Ambassador Carin Koch, Syngenta Global Head of Lawn and Garden Jeff Cox and Swedish Golf Federation’s Gunnar Hakansson, this session will be moderated by Golf Channels Morning Drive host Cara Robinson.  

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Innovation Topics

 

How Technology and Innovation is Positively Impacting the Growth and Enjoyment of the Game

We shine a spotlight on innovation and technology from around the industry. While “innovation” has possibly become an overused slogan, we focus on invention and we will look to hear from a number of creators in the world of golf. The HSBC Golf Business Forum will feature companies and CEOs from around the world that are striving to be inventive and innovative.

The NGCOA’s CEO Jay Karen will talk technology and innovation with industry leaders including GolfPay’s founder Dale Merritt, Will McIntosh, GolfNow’s SVP of Business/Strategy and the USGA’s Senior Managing Director – Sarah Hirshland. You will walk away with a better understanding of how to develop cultures of invention that will produce truly game-changing products, services and processes and how to incorporate these learnings into everyday business. 

The Customer and the Consumer 

The world is changing – customers are more discerning, more demanding and more international than ever before. We take a walk through how consumer behaviour is altering and the process organizations can follow to get in front of rapid change. This session panel will feature innovators and disruptors who will share their stories, success and thoughts for the future, applying their insight to golf including HSBC’s Head of Sponsorship and Events Giles Morgan who will be joined by Golf Channel President Mike McCarley! 

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Corporate Topics

 

State of Play 2020: HSBC Golf Report

In 2012, HSBC commissioned a report called Golf’s 2020 Vision to project where the game might be at the turn of the next decade. Now at the halfway point between the original report and the projected vision of 2020, HSBC has produced a compelling update to their 2020 Vision—the State of Play 2020: HSBC Golf Report.

John Deere presents: Creating Legacies – More than Just a Golf Tournament 

Corporate sponsorship is the lifeblood of the professional game. We look at the success golf brings to organisations and regions creating a sustainable model through local economic impact, community involvement and the give back to charity - creating a legacy for the brand and the community. We case study the PGA Tour John Deere Classic and look at the importance of partnerships to achieve success. 

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LEADERS QUESTION TIME

A unique opportunity for delegates to directly debate, challenge and learn from some of the most influential figures in the global golf industry. This year we will be joined by leaders from the PGA Tour, PGA of America, LPGA and USGA. 


Confirmed Speakers

Annika Sorenstam 72 Time LPGA Tour Winner & 10 Time Major Champion

Annika Sorenstam
72 Time LPGA Tour Winner & 10 Time Major Champion

Antony Scanlon Executive Director, International Golf Federation

Antony Scanlon
Executive Director, International Golf Federation

Bruce Glasco President, Troon International Division

Bruce Glasco
President, Troon International Division

Cara Robinson Host, Golf Channel

Cara Robinson
Host, Golf Channel

Carin Koch Syngenta Ambassador

Carin Koch
Syngenta Ambassador

Charlie Dundas Commercial Director, SMG Insight

Charlie Dundas
Commercial Director, SMG Insight

Dana Garmany Chairman & Chief Executive Officer, Troon Golf

Dana Garmany
Chairman & Chief Executive Officer, Troon Golf

David Leadbetter Founder, Leadbetter Academy

David Leadbetter
Founder, Leadbetter Academy

Darrell Crall Chief Operating Officer, The PGA of America

Darrell Crall
Chief Operating Officer, The PGA of America

Dr. Mark Fagan Author, The Robert Trent Jones Golf Trail

Dr. Mark Fagan
Author, The Robert Trent Jones Golf Trail

Giles Morgan Global Head of Sponsorship & Events, HSBC

Giles Morgan
Global Head of Sponsorship & Events, HSBC

Greg Nathan Chief Business Officer, NGF

Greg Nathan
Chief Business Officer, NGF

Greg Wolf General Manager, Scioto Golf Club

Greg Wolf
General Manager, Scioto Golf Club

Gunnar Håkansson Chief Executive Officer, Swedish Golf Federation

Gunnar Håkansson
Chief Executive Officer, Swedish Golf Federation

Jack Nicklaus 73 time PGA Tour Winner & 18 Time Major Champion, Founder, Nicklaus Design

Jack Nicklaus
73 time PGA Tour Winner
& 18 Time Major Champion,
Founder, Nicklaus Design

Jason Harris Owner, Orr Lake Golf Club

Jason Harris
Owner, Orr Lake Golf Club

Jay Karen Chief Executive Officer, NGCOA

Jay Karen
Chief Executive Officer, NGCOA

Jeff Cox Global Head, Lawn & Garden, Syngenta

Jeff Cox
Global Head, Lawn & Garden, Syngenta

Jim Nugent Founder & Publisher, Global Golf Post

Jim Nugent
Founder & Publisher, Global Golf Post

Joe Beditz President, NGF  

Joe Beditz
President, NGF
 

John Loken SVP, Global Consumer Marketing, WME/IMG

John Loken
SVP, Global Consumer Marketing, WME/IMG

John Kawaja Strategic Consultant, European Tour

John Kawaja
Strategic Consultant, European Tour

Justin Apel Executive Director, GCBAA

Justin Apel
Executive Director, GCBAA

Jon Podany Chief Commercial Officer, LPGA

Jon Podany
Chief Commercial Officer, LPGA

Kerry Haigh Chief Championships Officer, PGAA

Kerry Haigh
Chief Championships Officer, PGAA

Liz Dimmock Founder & CEO, Women Ahead

Liz Dimmock
Founder & CEO, Women Ahead

Matt Adams Host, Golf Channel

Matt Adams
Host, Golf Channel

Mark Kuhns Director of Grounds, Baltusrol Golf Club

Mark Kuhns
Director of Grounds, Baltusrol Golf Club

Mike Davis Executive Director/CEO, USGA

Mike Davis
Executive Director/CEO, USGA

Mike McCarley President, Golf Channel

Mike McCarley
President, Golf Channel

Mike Whan Commissioner, LPGA

Mike Whan
Commissioner, LPGA

Rees Jones President, Rees Jones Inc

Rees Jones
President, Rees Jones Inc

Rich Lerner Golf Channel Host, Play-by-Play

Rich Lerner
Golf Channel Host, Play-by-Play

Rhett Evans Chief Executive Officer, GCSAA

Rhett Evans
Chief Executive Officer, GCSAA

Rudy Anderson President, Pacific Links International

Rudy Anderson
President, Pacific Links International

Paul Bush Director of Events, Visit Scotland

Paul Bush
Director of Events,
Visit Scotland

Sarah Hirshland Senior Managing Director, USGA

Sarah Hirshland
Senior Managing Director, USGA

Steve Mona World Golf Foundation, Chief Executive Officer

Steve Mona
World Golf Foundation, Chief Executive Officer

Tim Finchem Commissioner, PGA Tour

Tim Finchem
Commissioner, PGA Tour

Will McIntosh Senior Vice President, GolfNow

Will McIntosh
Senior Vice President, GolfNow

*Topics and speakers subject to change.